On the shelf, a product has only a few seconds to be noticed, understood and desired. There is no salesperson beside it to explain. The packaging does that job on its own, every day, in every store.
Three seconds to win
Good packaging quickly answers three questions: what it is, who it is for and why it is better. Information hierarchy, contrast and one strong signature element make the eye stop.
Visual family
When a brand has several product lines, the packaging has to work as a system. Colors by variety, a consistent grid and standardized seals create a block of presence on the shelf and make repurchase easier.
Packaging is owned media, paid for once and on display forever.Play8
Touch counts
Paper, varnish, embossing and shape communicate as much as the artwork. For Granofino, kraft paper and hand lettering reinforce the craftsmanship the customer tastes in the product.
From 3D to catalog photography
3D modeling makes it possible to validate packaging before production and to generate catalog, e-commerce and campaign images with studio quality. We did this for Tourinho Alimentos, with results ready for retail and social media.
