Orah
Five decades of trust translated into a brand that smiles.
A clinic that cares for generations of families deserved a brand worthy of its history and of the most demanding audience in Minas Gerais's capital.
Challenge
Translate decades of credibility and generational tradition into a renewed brand.
Orah has served Belo Horizonte since 1972, with an affluent and highly demanding clientele. Its director is a published author and a reference in dentistry in the city and the region.
Before Play8, three large and well-regarded agencies in the capital had already presented directions for the brand. None of them managed to surprise the client.
Goal
Create a name, concept and visual system able to unite heritage and freshness.
We developed the naming, brand concept, tone of voice, color palette and a complete visual system, with implementation materials for every touchpoint.
The system unfolds into stationery, interior design, graphic patterns, campaign and photography, keeping the same elegance at any scale.
Result
A brand approved by the client and praised by renowned designers in Brazil and abroad.
The final result won over the clinic's director and earned recognition from design professionals in Brazil and abroad.
Orah began to communicate with the same precision it practices in the office: real smiles, warm language and impeccable finishing.
A brand that smiles even before the patient arrives.
