MCX Agro
An agribusiness brand built to ride highways, fields and trade fairs.
In agribusiness, the brand lives on the pickup truck's body, on the consultant's cap, on the town wall and in the farmer's feed.
Challenge
Create an identity strong enough for the most demanding environment there is: the countryside.
Dust, sun and distance test any brand. MCX Agro needed to be read from afar and remembered after the visit.
At the same time, the company wanted to convey modernity and closeness in a traditional sector.
Goal
Design a dynamic brand and take it to every touchpoint with the farmer.
The logotype with slanted bars conveys speed and progress. The intense green ensures legibility from a distance, on the road and at industry events.
The campaign puts a face on those who plant and speaks the language of the countryside, with real photography, short phrases and pride in the land.
Result
Brand presence on the move, every day, on every field visit.
Fleet, giveaways, wall and social media began telling the same story in the same voice.
An identity that is simple to apply and hard to forget.
The brand that arrives first, on the road and in memory.
